Privacy Policy

Last updated: June 8, 2026

This Privacy Policy describes how myRescueBand ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from myrescueband.com (the "Site") or otherwise communicate with us. For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

1. Information We Collect

We collect the following categories of personal information:

  • Contact details – name, address, phone number, email address.
  • Order information – billing address, shipping address, payment confirmation, email, and phone number.
  • Account information – username, password, security questions.
  • Customer support information – information you provide in communications with us.
  • Usage data – information about how you interact with our Site, including device information, browser type, IP address, and pages viewed (collected automatically via cookies and similar technologies).

Payment card details are processed by our payment processors (e.g., Shopify Payments, PayPal) and are not stored by us.

2. Health & Wellness Data Notice

Our products are general wellness devices, not medical devices, and we do not knowingly collect medical or diagnostic information through our website. Any wellness-related data measured by the device itself is processed on your device and/or the companion app in accordance with the app's own privacy terms. We are not a HIPAA-covered entity, and HIPAA does not apply to consumer wellness data. However, where applicable law (such as the Washington My Health My Data Act) treats certain data as "consumer health data," we handle such data in accordance with those laws and will obtain consent where required.

3. How We Use Your Personal Information

  • To provide products and services, including processing payments, fulfilling orders, and shipping.
  • To provide customer support and respond to your inquiries.
  • For marketing and advertising, including sending promotional communications (you may opt out at any time).
  • For security and fraud prevention.
  • To comply with legal obligations.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our Site, remember your preferences, and for analytics and advertising. We may use third-party services including Google Analytics 4, Google Ads, Meta (Facebook) Pixel, and our email marketing platform (e.g., Klaviyo). You can manage cookie preferences through our cookie banner and your browser settings. For more about Google Analytics, see Google's Privacy Policy.

5. How We Disclose Personal Information

We may share personal information with:

  • Service providers who perform services on our behalf (hosting, payment processing, shipping, analytics, marketing).
  • Business and marketing partners (e.g., Shopify, advertising platforms).
  • Legal authorities, where required by law or to protect our rights.

We do not sell your personal information for money. However, certain sharing for targeted advertising may be considered a "sale" or "sharing" under some U.S. state laws. See the "Your Rights" section below to opt out.

6. Your Privacy Rights (U.S. State Laws – CCPA/CPRA & Others)

Depending on where you live (e.g., California, Colorado, Connecticut, Virginia, Utah, and other states with comprehensive privacy laws), you may have the right to:

  • Right to Know / Access – request access to the personal information we hold about you.
  • Right to Delete – request deletion of your personal information.
  • Right to Correct – request correction of inaccurate personal information.
  • Right to Opt Out – opt out of the "sale" or "sharing" of personal information and targeted advertising.
  • Right to Non-Discrimination – we will not discriminate against you for exercising your rights.

California Residents (CCPA/CPRA): You have the rights described above. To exercise them, contact us at myrescuebandsupport@gmail.com. We will verify your request and respond within the timeframes required by law. You may also designate an authorized agent to make a request on your behalf.

"Do Not Sell or Share My Personal Information": To opt out of targeted advertising, email us or use the cookie-preferences control on our Site.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to satisfy legal, accounting, or reporting requirements.

8. Children's Privacy

Our Site is not intended for children under 13 (or the applicable age in your state), and we do not knowingly collect personal information from children. If we learn we have collected personal information from a child, we will delete it.

9. International Visitors (EU/UK – GDPR)

Our products may be marketed primarily in the United States. If you access our Site from outside the U.S. (including the EU/UK), please note your information may be transferred to and processed in the United States. Where the GDPR applies, our legal bases for processing include contract performance, legitimate interests, consent, and legal compliance, and you have additional rights including access, rectification, erasure, and portability.

10. Security

We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this page with an updated "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
Email: myrescuebandsupport@gmail.com
Mailing address: Alexander Stüwer, Poststraße 18, 27404 Elsdorf, Germany